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Your Story is Your Brand…and Your Product! (2010)
Jim Petersen -

My role in our branding and marketing study is to assess market interest in your story, to figure out where the opportunities are hiding and how...

JIM PETERSEN SPEECHES
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Editor's Blog
"Up Front" With Jim Petersen
Biden Wildfire Scorecard No. 3
Biden Wildfire Scorecard No. 3

Jim Petersen -

Biden Wildfire Scorecard No. 2
Biden Wildfire Scorecard No. 2

Jim Petersen -

Tom Vilsack to a White Paging Telephone Please
Tom Vilsack to a White Paging Telephone Please

Jim Petersen -

Carl Stoltenberg is rolling over in his grave: Part 3
Carl Stoltenberg is rolling over in his grave: Part 3

Jim Petersen -

Carl Stoltenberg is rolling over in his grave: Part 2
Carl Stoltenberg is rolling over in his grave: Part 2

Jim Petersen -

Carl Stoltenberg is Rolling Over in His Grave: Part 1
Carl Stoltenberg is Rolling Over in His Grave: Part 1

Jim Petersen -

The Story of “Our Daily Wood”
The Story of “Our Daily Wood”

Jim Petersen -

How big is a ton of C02?
How big is a ton of C02?

Jim Petersen -

Front and Center: Biden Wildfire Scorecard No. 1
Front and Center: Biden Wildfire Scorecard No. 1

Jim Petersen -

Front and Center: Triage Forestry
Front and Center: Triage Forestry

Jim Petersen -

Evergreen Initiatives
Counties On Fire
TAMING THE FOREST SERVICE'S FIRE CULTURE
TAMING THE FOREST SERVICE'S FIRE CULTURE

Jim Petersen -

GETTING OUR NEEDS MET
GETTING OUR NEEDS MET

Jim Petersen -

Protecting Our Sunset Lifestyle
Protecting Our Sunset Lifestyle

Jim Petersen -

U.S. House fixes the fire borrowing mess; on to the Senate
U.S. House fixes the fire borrowing mess; on to the Senate

Jim Petersen -

The Silver Fire: Recovery, Restoration and Roundup
The Silver Fire: Recovery, Restoration and Roundup

Jim Petersen -

National Wildfire Institute: Vision 2025
National Wildfire Institute: Vision 2025

Jim Petersen -

Old Scars, New Wounds Part II: Firebrand
Old Scars, New Wounds Part II: Firebrand

Jim Petersen -

Will wildfire and smoke kill tourism?
Will wildfire and smoke kill tourism?

Jim Petersen -

The Chetco Bar Fire: Old Scars, New Wounds
The Chetco Bar Fire: Old Scars, New Wounds

Jim Petersen -

The War on the West, Part II
The War on the West, Part II

Jim Petersen -